“Hello. We don’t know each other, and I don’t really know much about you, but I think that the best option for you is to buy [insert financial product here].”
Just the thought of the above scenario makes us cringe – we’re sure it does for you, as well. While it may be overly simplified and blunt, it is essentially the message that is being sent to many people when they meet with an advisor. A client comes in with a question, and the advisor offers up some sort of strategy, tactic or tool to help remedy their problem.
That is the problem with the typical client-advisor relationship. When illustrated as explicitly as at the beginning of this blog, it becomes apparent why that relationship needs to change. And it all starts with looking above The Planning Horizon™.
It’s time that we flip the typical advisor approach on its head, and meet the client on a different level. We do that by discovering what makes them tick, what motivates them, what they want to build, and what they want to protect.
Mission, Vision, Values and Goals – that’s where all the answers start.
Keep your eyes and focus up, and above, The Planning Horizon™. It’s much brighter up there.
