It is human nature for people to gravitate towards values and principles that they believe in, and find authentic. It’s no surprise then that people also gravitate towards people who believe what they believe.
Without even necessarily being aware of it, you have likely surrounded yourself with people, in both your personal and professional life, who hold similar values and beliefs, or who at the very least, have created their lives in an image that you value and find genuine.
So why does all of this matter? It’s important because it’s one more reason why you should always lead with your “Why”, and make sure that others recognize you are doing so. Let your motivator – and the values and principles that you hold dear – be made known. That doesn’t necessarily mean picking up a loud speaker and announcing it to the world, it just means to always let your “Why” guide your decision-making and your interactions. People will take notice, and people who believe what you believe will find you. You will naturally start to work with clients who appreciate and value your “Why”. What’s more, there will be an automatic feeling of trust that is created.
People gravitate towards people who believe what they believe. Lead with your “Why”, and the right people will gravitate towards you.